When completing this assignment I decided to find advertising campaigns that also include some form of imagery. In advertising our campaigns as advocates we have to remember to target all types of audiences. Some people are not able to read and they should not be left out of the information that is being shared. That is why I feel as advocates we have to keep all people in mind and remember that everyone is not like us and we have to meet people were they are. As an advocate I believe one of the great attributes are to me a servant. In serving putting people before us.
I chose two video campaigns that visually catch attention of parents.
Available in standard IAB sizes.
"Kiss on the Head"
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"Talk to My Kids"
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In these ads it catches the eye of the target populatoin and it then gives them a reference to were they can go for more information. I feel that the visual catches their eyes and then they are able to choose if they would like to learn more.
Reference:
http://www.commonsensemedia.org/ads
Hi McKenzie!
ReplyDeleteI love the three advocacy messages you chose to post for this week’s blog assignment. I found these messages to be “eye catching” and relatable. The incorporation of pictures capturing parents with their children in addition to the slogan “we’ve all been there, that’s why we’re here” were effective techniques in reaching the targeted audience, being parents. Effective advocacy messages should be easily understood by the targeted audience and relatable to their potential concerns.
McKenzie,
ReplyDeleteWow these are some good ads. I like the one about texting. As a parent I tend to tune out the ads/commercials that are on tv during the day simple because they seem targeted to merchandise and impulse items, so I do like to see ads that have useful informaiton that pass on information at no charge.
Christine